Set the vision.
A deep-dive to clarify your 10-year vision, rank your priorities and map out the road ahead.
For almost 10 years, I've been sharing what I've learned, the wins and the mistakes, on podcasts, on stage and across social media.
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As a kid, I was the one who never dared to raise his hand in class, scared of being judged.
Since 2018, I've been working with entrepreneurs and small businesses to structure their marketing and customer acquisition, with human, AI-powered systems. In France and Switzerland, in French and in English.
I've led marketing at companies doing anywhere from €1M to €25M in revenue. Each of those roles sharpened my eye for the strategic levers behind fast, scalable growth, with surgical precision.
I founded Scaleo and the Business Booster events, and co-founded M² Studio. For almost 10 years, I've been sharing what I learn, what I go through and where I get it wrong, on podcasts, on stage and on social.
An agency, a media brand, a SaaS and the odd stage appearance. One common thread: helping entrepreneurs grow and thrive.


The agency that builds the marketing and acquisition engine of small businesses and entrepreneurs, so they can grow without burning out.
Discover Scaleo →

A French-language public-interest media brand on Instagram: tips, rights, money, tools. Over 23 million views a month.
Check it out →
We're building tools and events that help creators and businesses go viral and sell more.
Discover M² Studio →
Former marketing director at Entrepreneurs.com and head of SCALE. Founder of Business Booster.
Book me to speak →
Scaleo is a strategic partner for small and mid-sized businesses and entrepreneurs who want to structure and scale with the right tools and the right methods.
Our job? Help you roll out a marketing strategy that actually holds together, and structure your acquisition with systems built for your market: human and AI-powered.
The result: higher margins, an acquisition engine that keeps running, and time back for what really matters.

Long-term, one-on-one advisory for the founder. We find your blind spots, grow your net margins and take you from an overloaded mind to real mental clarity.
A deep-dive to clarify your 10-year vision, rank your priorities and map out the road ahead.
Regular sessions on what matters: decisions, team, offer, acquisition. You walk out of every one with an action plan.
Roadmap, OKRs, rituals, processes, sales kits, and a dashboard that tracks your progress session after session.
Keynotes, talks and workshops. For over 8 years, I've been sharing proven best practices on performance, acquisition and productivity, to help every entrepreneur grow and thrive without burning out along the way.
Invited to talk entrepreneurship, marketing and personal growth on a range of podcasts (in French).
Co-founder of a French-language public-interest media brand, 100% actionable. Tips, money, AI, tech and news to help you stay one step ahead.
“Max is incredibly effective and genuinely caring as a coach. With him, you’ll level up fast.”
Martin LatulippeSpeaker and business coach“An incredible marketing talent. An exceptional human being, with strong ethics, a big heart and the humility of a true leader.”
Yannick AlainAuthor and speaker“If you want to shine and grow your business online, I recommend Max.”
Paul PyronnetFounder of the Paul Pyronnet InstituteThree beliefs behind every project, every client and every talk.

Learning is growing. That mindset is where my real transformation happened.
Growing means questioning yourself and asking: how can I be a better human tomorrow, for myself, for the people I love and for my clients?
Every person who grows has the power to inspire others to grow, to find more meaning and to drive change.

One of my core values, and probably my reason for being, is human connection.
To me, it means truly connecting with the people we work with and showing up to serve them. It means accepting your own vulnerability and other people's. It means putting the relationship before the transaction.
Leading with human connection has radically changed my life, in my business and in my relationships.

Prosperity means allowing yourself to live in abundance, in every form.
It means being aware of all the inner wealth we carry, and that we can bring to life.
Being a prosperous entrepreneur means having clarity about yourself, your business and your life.
Let's talk, directly.