My story

Daring toraise my hand.

As a kid, I never dared to raise my hand in class. I was scared of being judged. Between that little boy and the man who loves speaking in public today, there were doubts, failures, and one sentence from my grandfather.

Read my story

Max Dorville on stage in Geneva, hand raised, beneath the word “Vulnérabilité” (vulnerability)

My journey

Where I come from.

I'm no different. I didn't have more talent or more luck than anyone else. Here's how it all changed.

Childhood

The dreamer.

As a kid, I was a pretty introverted dreamer. The one who never dared to raise his hand in class, scared of being judged. I was an average student until I found my passion at university.
Turning point

One sentence.

A few days before he passed away, my grandfather told me: “Max, don’t trade your dreams for other people’s reality.”

That sentence changed my life. I stepped off the path that was already laid out for me to do what scared me most: starting a business, sharing what I know and speaking in public. I was terrified. I wanted to quit a thousand times. I've never regretted it.
2018 → 2025

Building.

In 2018, I started helping entrepreneurs with their marketing. I launched the Business Booster events in 2018 and 2019, then founded Scaleo in 2019.

Along the way, I learned one thing above all: to dare to be myself, no mask. That's when my impact really changed.

In 2025, I spent a year as marketing director at Entrepreneurs.com. That year, the company did €20M+ in revenue, with an ad budget of several million. Then I took the lead on SCALE, its flagship event: 1,200+ attendees and names like Anthony Bourbon, Teddy Riner, Kelly Massol, François-Henri Bennahmias and Laurent Tapie.
Today

A passion that became my daily life.

In January 2026, I picked Scaleo back up and went back to advising business leaders. My business partner Maxime Astuces and I are building an ecosystem of tools and events at M² Studio, to help creators and businesses go viral and sell a whole lot more.

I never imagined I'd be giving talks, coaching business leaders and building SaaS products. Or that this work would give me the freedom and the joy I feel every single day. For that, I'm deeply grateful.

Max Dorville at the mic, smiling, seated on stage

What I believe in

I believe.

I believe anyone can be bold, dream big and build something big!
I believe we can make this world a better place, more conscious and a lot more fun.
I believe we should have at least one real belly laugh every day.
I believe the best ideas often come from the most unlikely places…
I believe that if you want different results, you have to do things differently.
I believe in action. Every result comes from an action, no matter how small or imperfect.
I believe in learning. Staying a student for life and always questioning yourself.

“Don’t trade your dreams for other people’s reality.”

My grandfather's last words. To this day, one of my mantras.

Today

The common thread.

An agency, a media brand, a SaaS and the odd stage appearance. Always the same idea: helping entrepreneurs grow and thrive.

Since 2018, I've been working with entrepreneurs and small businesses to structure their marketing and customer acquisition, with human, AI-powered systems. In France and Switzerland, in French and in English.

I've led marketing at companies doing anywhere from €1M to €25M in revenue. I founded Scaleo and the Business Booster events, and co-founded M² Studio. I've coached 400+ business owners, with a combined client portfolio of €35M+.

2018: I started helping entrepreneurs and small businesses with their marketing and acquisition.
2019: I founded Scaleo, the agency that builds the marketing and acquisition engine of small businesses and entrepreneurs.
2025: As marketing director at Entrepreneurs.com, I led SCALE, its flagship event: 1,200+ attendees.
Today: Co-founder of Le Média Utile (over 23 million views a month) and co-founder of M² Studio with Maxime Astuces.